Tuning Forke

The Best Social Media Campaigns of 2016

The Best Social Media Campaigns of 2016

With every year the influence of social media in our lives is increasing. 2016 saw many brands utilizing social media in new and inventive ways. Here are our picks from some of the best social media campaigns this year.

Worth Saying

In social media timing is everything. L’Oréal Paris launched this campaign in tandem with the Golden Globe Awards this January.

By tweaking their tagline to #WorthSaying, women were encouraged to talk about everything that is important to them, not just cosmetics. L’Oréal roped in actresses like Julianne Moore and Frieda Pinto to use their respective social media channels to add popularity to the campaign.

Fix-in-Six

Home improvement retailer Lowes launched a series of 6 second videos using stop-motion animations giving helpful home enhancement tips. The videos were posted on Vine and managed to create 15 million impressions and thousands of mentions on social media.

Great Starts

Kellogg’s is the sponsor of the Great Britain Olympic team. They launched an 8-month campaign called Great Starts asking people to share their morning routines.

Olympic medal winners Sir Steve Redgrave, Rebecca Adlington, and Louis Smith starred in various videos showing famous Hollywood breakfast scenes.

Love at First Taste

Feel like falling in love while satisfying your taste buds? Food brand Knorr wanted exactly that with their campaign called Love at First Taste.

People were matched on the basis of their food profiles on the Knorr website. Knorr later set up those who had the same taste in food on blind dates where they sat together and shared a meal. The twist was that participants were really blindfolded and had to feed each other on the date.

Esurance Pass It On Sweepstakes

Esurance was the biggest gainer at this year’s Super Bowl. While many companies paid millions to show their ads during the Super Bowl, Esurance turned to Twitter. They created a sweepstake with a cash prize of 1 million dollars for a group of winners with the most tweets about Esurance.

The campaign helped generate more mentions for Esurance during the Super Bowls than any of the other brands.

Earth Hour

The World Wildlife Fund launched the Earth Hour campaign to create awareness about global warming. The campaign encouraged Facebook users to switch off their lights for 1 hour between 8:30 and 9:30 pm, and share a candlelight selfie with the #CandleLiteSelfie hashtag.

Share Your Ears

To celebrate their 100,000th wish granted globally, Disney asked fans to upload images of them wearing Mickey Mouse ears using the #ShareYourEars hashtag. For every image posted, Disney donated $5 to the Make-A-Wish foundation. The campaign was so successful that Disney paid 2 million dollars. Double the original amount they promised.

 

marketing to educators

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The Master List of Edtech Product Reviewers

The Master List of Edtech Product Reviewers

Do you want to get your edtech product reviewed? Here is a list of educational reviewers you could approach.

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small marketing budget

Digital Marketing on a Shoestring Budget

We often have potential clients approach us without a marketing budget or a very small budget. While in some cases we can help figure out what your marketing budget should be, sometimes we advise businesses to look at some ways to maximize the impact of their budget. Here are some low cost ways to extend […]

Edtech teacher interview

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Tuning Forke interviewed Teacher Suzy on the increasingly important edtech-teacher relationship. Teacher Suzy is the Founder of TinkerED, a feedback mechanism platform bringing together edtech entrepreneurs and teachers.

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Twitter Acronyms and Symbols

Your Quick Guide to Twitter Acronyms and Symbols

New to Twitter and overwhelmed by the volume of Twitter acronyms and new terms? Our Twitter symbols guide can help you navigate the twitterverse in no time!

iage

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In edtech marketing, one of the most effective ways of reaching schools is through peer influencers. Influencers such as edtech bloggers, product reviewers, and active online educators can all bring tremendous visibility to your product. But an edtech ambassador can help you even further by representing your product within the closed education communities where marketers […]

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Do you want to get the word out to more educators about your edtech product? Then, it’s a great idea to get it reviewed by an educational reviewer, especially if they have a popular blog or network of followers. But with potentially dozens of  reviewers and hundreds of sites, it can be hard to know where […]

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9 Strategies to Reach Educators with Social Media

9 Strategies to Reach Educators with Social Media

Some steps to follow if you are looking for ways to reach educators using social media.

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8 Smart Ways to Arrive at your Online Marketing Budget

8 Smart Ways to Arrive at your Online Marketing Budget

Understandably due to the various media and new online opportunities , many companies are stupefied at how to begin calculating their online marketing budget.

b2b content marketing

How to Align Content Marketing to your Business Audience

Done right, a good content marketing plan can help you generate 3 times as many leads as traditional outbound marketing, while costing 62% less.

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ABCs of Content Marketing

ABCs of Great Content Marketing

What goes into creating great content week after week? The creative team at Tuning Forke has several content marketing ideas!

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Social Media Marketing Mistakes

10 Social Media Marketing Mistakes You May Be Making

Here are some of the common social media marketing mistakes businesses make and ways you can avoid wasting time and effort by avoiding the rabbit holes.

Interactive Content: 7 Methods You Need to Try

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Educator Interview

How to Reach Educators. An Elementary Perspective [INTERVIEW]

Tuning Forke interviewed Heidi Morgan on how edtech companies should approach educators and schools to get their products into the classroom.

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