Tuning Forke

The Best Social Media Campaigns of 2016

The Best Social Media Campaigns of 2016

With every year the influence of social media in our lives is increasing. 2016 saw many brands utilizing social media in new and inventive ways. Here are our picks from some of the best social media campaigns this year.

Worth Saying

In social media timing is everything. L’Oréal Paris launched this campaign in tandem with the Golden Globe Awards this January.

By tweaking their tagline to #WorthSaying, women were encouraged to talk about everything that is important to them, not just cosmetics. L’Oréal roped in actresses like Julianne Moore and Frieda Pinto to use their respective social media channels to add popularity to the campaign.

Fix-in-Six

Home improvement retailer Lowes launched a series of 6 second videos using stop-motion animations giving helpful home enhancement tips. The videos were posted on Vine and managed to create 15 million impressions and thousands of mentions on social media.

Great Starts

Kellogg’s is the sponsor of the Great Britain Olympic team. They launched an 8-month campaign called Great Starts asking people to share their morning routines.

Olympic medal winners Sir Steve Redgrave, Rebecca Adlington, and Louis Smith starred in various videos showing famous Hollywood breakfast scenes.

Love at First Taste

Feel like falling in love while satisfying your taste buds? Food brand Knorr wanted exactly that with their campaign called Love at First Taste.

People were matched on the basis of their food profiles on the Knorr website. Knorr later set up those who had the same taste in food on blind dates where they sat together and shared a meal. The twist was that participants were really blindfolded and had to feed each other on the date.

Esurance Pass It On Sweepstakes

Esurance was the biggest gainer at this year’s Super Bowl. While many companies paid millions to show their ads during the Super Bowl, Esurance turned to Twitter. They created a sweepstake with a cash prize of 1 million dollars for a group of winners with the most tweets about Esurance.

The campaign helped generate more mentions for Esurance during the Super Bowls than any of the other brands.

Earth Hour

The World Wildlife Fund launched the Earth Hour campaign to create awareness about global warming. The campaign encouraged Facebook users to switch off their lights for 1 hour between 8:30 and 9:30 pm, and share a candlelight selfie with the #CandleLiteSelfie hashtag.

Share Your Ears

To celebrate their 100,000th wish granted globally, Disney asked fans to upload images of them wearing Mickey Mouse ears using the #ShareYourEars hashtag. For every image posted, Disney donated $5 to the Make-A-Wish foundation. The campaign was so successful that Disney paid 2 million dollars. Double the original amount they promised.

 

Twitter Acronyms and Symbols

Your Quick Guide to Twitter Acronyms and Symbols

New to Twitter and overwhelmed by the volume of Twitter acronyms and new terms? Our Twitter symbols guide can help you navigate the twitterverse in no time!

Edtech influencers to follow on twitter

Top 100 Edtech Influencers to Follow on Twitter

Follow this list of edtech influencers on Twitter, who share their expertise and insights on education technology.

Which Twitter Metrics Make Sense for You?

Which Twitter Metrics Make Sense for You?

Twitter is a social platform that lets you have a live conversation with your audience. But how can you find out whether your marketing tactics are working? Even if you are not a social media manager, it is important that you monitor your activities on Twitter everyday to figure out what is working and what […]

Educator Interview

How to Reach Educators. An Elementary Perspective [INTERVIEW]

Tuning Forke interviewed Heidi Morgan on how edtech companies should approach educators and schools to get their products into the classroom.

Tagged in: ,
Pinterest for Educators

An Educative Guide to Pinterest for Educators

Are you an educator looking to discover and share resources with your colleagues? Then you should definitely try out Pinterest.

Tagged in: ,
Questions to ask an edtech reviewer

The Where, What & How to Getting Your Edtech Product Reviewed

Do you want to get the word out to more educators about your edtech product? Then, it’s a great idea to get it reviewed by an educational reviewer, especially if they have a popular blog or network of followers. But with potentially dozens of  reviewers and hundreds of sites, it can be hard to know where […]

Tagged in: ,
Marketing Communication Conundrum

The Marketing Communication Conundrum

In an ideal world, advertising and digital agencies would join forces and all would be well in the marketing communication world.

Digital Marketing Tips for edtech product companies

Edtech product? These 6 digital marketing methods could work for you.

Here are 6 digital marketing tips that can help you market your edtech or educational product to schools.

iage

10 Things Your Edtech Ambassador Should Be Doing For You!

In edtech marketing, one of the most effective ways of reaching schools is through peer influencers. Influencers such as edtech bloggers, product reviewers, and active online educators can all bring tremendous visibility to your product. But an edtech ambassador can help you even further by representing your product within the closed education communities where marketers […]

b2b content marketing

How to Align Content Marketing to your Business Audience

Done right, a good content marketing plan can help you generate 3 times as many leads as traditional outbound marketing, while costing 62% less.

Tagged in: ,
teachers edtech expert opinion

Teachers Tattle: How we learn about new Edtech products [ROUND-UP]

Expert Round-up on how teachers want to learn about new edtech products. If you are an edtech company, don’t miss this post as it is bound to get your wheels turning.

marketing to educators

10 Ways to Reach Educators Online

One of the best ways of getting your learning product noticed by educational decision makers is by getting it into the hands of the very people who will be using it.

Social Media Marketing Mistakes

10 Social Media Marketing Mistakes You May Be Making

Here are some of the common social media marketing mistakes businesses make and ways you can avoid wasting time and effort by avoiding the rabbit holes.

The Master List of Edtech Product Reviewers

The Master List of Edtech Product Reviewers

Do you want to get your edtech product reviewed? Here is a list of educational reviewers you could approach.

Tagged in: ,