Everything you wanted to know about the edtech-teacher relationship [Interview]
This week, Tuning Forke interviewed Teacher Suzy on the increasingly important edtech-teacher relationship.
Teacher Suzy is the Founder of TinkerED, a feedback mechanism platform bringing together edtech entrepreneurs and teachers.
TUNING FORKE: How often do edtech companies test out their products with teachers?
Teacher Suzy: It’s hard to speak on behalf of all EdTech companies. Some do it more than others. I know that the really good ones have teacher ambassadors, or teacher focus groups. One company Remind jumps to my mind. They have a “Remind” advisory board of teachers. They get constant feedback and are always striving to improve the edtech-teacher relationship by listening to the on the ground users.
TUNING FORKE: What do you feel is the best way for edtech product companies to get their products in front of teachers?
TUNING FORKE: What is the general feeling of educators when they come across a new edtech product?
Teacher Suzy: We want to be excited, but this excitement is mixed with an uneasy feeling. You are thinking: will it be easy to implement and get up running, will it crash and cause more trouble, will the IT department approve it.
TUNING FORKE: How do you usually share new edtech information with your colleagues? Do you share it at all?
Teacher Suzy: Social media and word of mouth. Chatting over a coffee or during planning meetings.
TUNING FORKE: What kind of products do you find have the best reception amongst teachers you work with?
Teacher Suzy: Ones that save teachers time Time is precious to teachers and there isn’t enough of it. Features like recording data, making marking easier, making sharing feedback quicker. Also ones with a good support team behind them- so if it does crash, you have a support team who are ready to help.
TUNING FORKE: What advice would you give to edtech companies trying to introduce their products to schools in the US?
Teacher Suzy: Talk to teachers who know what hoops and hurdles you need to cross before even attempting to get it into a classroom. Get teacher feedback and get teachers eyes on from the idea stage. The EdTech space is a very crowded space. Don’t waste time building something and trying to push it into the US market unless you have evidence that there is need for it.
Thank you Suzy!
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