Tuning Forke

Everything you wanted to know about the edtech-teacher relationship [Interview]

Edtech teacher interview

This week, Tuning Forke interviewed Teacher Suzy on the increasingly important edtech-teacher relationship.

Teacher Suzy is the Founder of TinkerED, a feedback mechanism platform bringing together edtech entrepreneurs and teachers.

TUNING FORKE: How often do edtech companies test out their products with teachers?

Teacher Suzy: It’s hard to speak on behalf of all EdTech companies. Some do it more than others. I know that the really good ones have teacher ambassadors, or teacher focus groups. One company Remind jumps to my mind. They have a “Remind” advisory board of teachers. They get constant feedback and are always striving to improve the edtech-teacher relationship by listening to the on the ground users.

TUNING FORKE: What do you feel is the best way for edtech product companies to get their products in front of teachers?

Teacher Suzy: Social media, and attending conferences. Make teachers opinions count and then you have a shot at teachers sharing your tools organically through the likes of Edmodo or Edshelf.

TUNING FORKE: What is the general feeling of educators when they come across a new edtech product?

Teacher Suzy: We want to be excited, but this excitement is mixed with an uneasy feeling. You are thinking: will it be easy to implement and get up running, will it crash and cause more trouble, will the IT department approve it.

TUNING FORKE: How do you usually share new edtech information with your colleagues? Do you share it at all?

Teacher Suzy: Social media and word of mouth. Chatting over a coffee or during planning meetings.

TUNING FORKE: What kind of products do you find have the best reception amongst teachers you work with?

Teacher Suzy: Ones that save teachers time :-) Time is precious to teachers and there isn’t enough of it. Features like recording data, making marking easier, making sharing feedback quicker. Also ones with a good support team behind them- so if it does crash, you have a support team who are ready to help.

TUNING FORKE: What advice would you give to edtech companies trying to introduce their products to schools in the US? 

Teacher Suzy: Talk to teachers who know what hoops and hurdles you need to cross before even attempting to get it into a classroom. Get teacher feedback and get teachers eyes on from the idea stage. The EdTech space is a very crowded space. Don’t waste time building something and trying to push it into the US market unless you have evidence that there is need for it.


Thank you Suzy!


Tuning Forke specializes in internet marketing for edtech. If you are looking for support in marketing your education product online, click here for more information.


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