Tuning Forke

Everything you wanted to know about the edtech-teacher relationship [Interview]

Edtech teacher interview

This week, Tuning Forke interviewed Teacher Suzy on the increasingly important edtech-teacher relationship.

Teacher Suzy is the Founder of TinkerED, a feedback mechanism platform bringing together edtech entrepreneurs and teachers.

TUNING FORKE: How often do edtech companies test out their products with teachers?

Teacher Suzy: It’s hard to speak on behalf of all EdTech companies. Some do it more than others. I know that the really good ones have teacher ambassadors, or teacher focus groups. One company Remind jumps to my mind. They have a “Remind” advisory board of teachers. They get constant feedback and are always striving to improve the edtech-teacher relationship by listening to the on the ground users.

TUNING FORKE: What do you feel is the best way for edtech product companies to get their products in front of teachers?

Teacher Suzy: Social media, and attending conferences. Make teachers opinions count and then you have a shot at teachers sharing your tools organically through the likes of Edmodo or Edshelf.

TUNING FORKE: What is the general feeling of educators when they come across a new edtech product?

Teacher Suzy: We want to be excited, but this excitement is mixed with an uneasy feeling. You are thinking: will it be easy to implement and get up running, will it crash and cause more trouble, will the IT department approve it.

TUNING FORKE: How do you usually share new edtech information with your colleagues? Do you share it at all?

Teacher Suzy: Social media and word of mouth. Chatting over a coffee or during planning meetings.

TUNING FORKE: What kind of products do you find have the best reception amongst teachers you work with?

Teacher Suzy: Ones that save teachers time :-) Time is precious to teachers and there isn’t enough of it. Features like recording data, making marking easier, making sharing feedback quicker. Also ones with a good support team behind them- so if it does crash, you have a support team who are ready to help.

TUNING FORKE: What advice would you give to edtech companies trying to introduce their products to schools in the US? 

Teacher Suzy: Talk to teachers who know what hoops and hurdles you need to cross before even attempting to get it into a classroom. Get teacher feedback and get teachers eyes on from the idea stage. The EdTech space is a very crowded space. Don’t waste time building something and trying to push it into the US market unless you have evidence that there is need for it.

 

Thank you Suzy!

 


Tuning Forke specializes in internet marketing for edtech. If you are looking for support in marketing your education product online, click here for more information.


 

Tagged in: ,
Which Twitter Metrics Make Sense for You?

Which Twitter Metrics Make Sense for You?

Twitter is a social platform that lets you have a live conversation with your audience. But how can you find out whether your marketing tactics are working? Even if you are not a social media manager, it is important that you monitor your activities on Twitter everyday to figure out what is working and what […]

4667333382_5c77e2654b

The Backward Approach Towards Content Marketing

Sometimes it helps to see content marketing from the customer’s viewpoint and understand the content marketing stages in their discovery of your offerings.

Social Media Marketing Mistakes

10 Social Media Marketing Mistakes You May Be Making

Here are some of the common social media marketing mistakes businesses make and ways you can avoid wasting time and effort by avoiding the rabbit holes.

marketing to educators

10 Ways to Reach Educators Online

One of the best ways of getting your learning product noticed by educational decision makers is by getting it into the hands of the very people who will be using it.

iage

10 Things Your Edtech Ambassador Should Be Doing For You!

In edtech marketing, one of the most effective ways of reaching schools is through peer influencers. Influencers such as edtech bloggers, product reviewers, and active online educators can all bring tremendous visibility to your product. But an edtech ambassador can help you even further by representing your product within the closed education communities where marketers […]

Edtech influencers to follow on twitter

Top 100 Edtech Influencers to Follow on Twitter

Follow this list of edtech influencers on Twitter, who share their expertise and insights on education technology.

If your website homepage could talk

If Your Website Homepage Could Talk…

When creating the information architecture of a website homepage remember a visitor can instantly perceive when you’ve done your homework.

Facebook engagement getting you down?

“I See, I Like, I Never Come Back.” Facebook engagement getting you down?

Looking to increase facebook engagement? Try on these tactics to get more attention from your audience.

b2b content marketing

How to Align Content Marketing to your Business Audience

Done right, a good content marketing plan can help you generate 3 times as many leads as traditional outbound marketing, while costing 62% less.

Tagged in: ,
Twitter Acronyms and Symbols

Your Quick Guide to Twitter Acronyms and Symbols

New to Twitter and overwhelmed by the volume of Twitter acronyms and new terms? Our Twitter symbols guide can help you navigate the twitterverse in no time!

Educator Interview

How to Reach Educators. An Elementary Perspective [INTERVIEW]

Tuning Forke interviewed Heidi Morgan on how edtech companies should approach educators and schools to get their products into the classroom.

Tagged in: ,
ABCs of Content Marketing

ABCs of Great Content Marketing

What goes into creating great content week after week? The creative team at Tuning Forke has several content marketing ideas!

Tagged in:
8 Smart Ways to Arrive at your Online Marketing Budget

8 Smart Ways to Arrive at your Online Marketing Budget

Understandably due to the various media and new online opportunities , many companies are stupefied at how to begin calculating their online marketing budget.

The Best Social Media Campaigns of 2016

The Best Social Media Campaigns of 2016

Our picks from some of the best social media campaigns this year.