Tuning Forke

Edtech product? These 6 digital marketing methods could work for you.

Digital Marketing Tips for edtech product companies

So, you have an edtech product that will make learning exciting and are looking for ways to market it to schools?

Here are few digital marketing initiatives for educational products that can help you raise brand awareness, reach your educators and get on the radar of your target audience.

1) Start an Ambassador Program

Teacher ambassadors can help spread the word about your educational product more effectively than sales representatives. They can also provide you with on-the-ground feedback to help you improve your product.

Create an ambassador program and let educators in your network know about it. If anyone signs up for the program, provide them with the product and get them to test it with their students. Encourage them to share their experience on social media. Educators listen to what their colleagues have to say about edtech products. And this can be a great way to reach a lot of people in schools.

2) Get your product reviewed 

It’s no secret that like many of us, teachers also go online and look at product reviews before making a purchase. A lot of educators themselves review educational products on their blogs, or have their own product review sites.

Getting your edtech product reviewed is an excellent way to build awareness and traffic. Include a giveaway to be included with your review if possible as there are more chances of teachers looking closer at a review when a free product is being offered to their classroom.

3) Maintain a blog

Maintain a blog and post at least twice a week. Don’t talk only about your product but cover education industry news, trends and information related to your product and / or target audience. You could also ask educators to guest post on your blog or interview principals and post their views too.

4) Participate or host a twitter chat

One of the best places to find educators is on Twitter, as they often use the platform to connect with other educators. A lot of Twitter chats happen with specific hashtags where hundreds of educators participate and share information about various edtech products. Tap into these conversation and provide something of value to them while creating awareness about your product.

Hosting or sponsoring your own twitter party can also help you connect to a huge network of educators. This can be a great way to generate buzz around your product or create awareness about a related subject.

5) Special Sales

Educators start looking for edtech products to use in their classrooms during holidays. Having a sale during this time would help increase purchases. Consider linking your sale to Christmas or a Back to School seasons to encourage more purchases.

6) Create educational resources

Many teachers are active online to search or share educational resources. Creating these resources and sharing it through your network is a great way to get educators to follow and use your material. Pinterest in particular is a very popular location for educators to share resources.


Bottomline? Most educators are happy with finding and trying new edtech products and educational resources.

As an edtech company, you are helping them make learning fun and interesting for their classrooms. Just approach your audience with the same level of enthusiasm that they take to their classrooms and you’ll be sure to make a connection!


Tuning Forke specializes in internet marketing for edtech. If you are looking for support in marketing your education product online, click here for more information.


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