10 Social Media Marketing Mistakes You May Be Making
Today, a number of businesses are on social media to connect with customers as they think social media marketing is as simple as updating your profile pages.
However, using social media for business marketing isn’t as straightforward as you may believe.
Here are some of the common social media marketing mistakes businesses make and ways you can avoid wasting time and effort by avoiding the rabbit holes.
Mistake #1: Making it all about you
As a social media agency, this is the mistake we see the most (outside of never posting). Avoid talking about how great your brand is over and over again.
Successful social media marketing is built on relationships, not impressions.” – Kim Garst, Forbes Top 10 Women Social Media Influencer
Promoting your brand may be your primary aim, but remember that your customers are there first to engage with their friends. You’ll “reach” them better if you approach them as a friend. And nobody likes friends who talk only about themselves, right?
Develop your brand personality and use social media to get to know your customers better. And be sure to share things your potential customer-buddies would find interesting or ask questions that encourage discussions.
Mistake #2: Focusing on Number of Likes and Followers
Which is better: 10,000 followers who don’t reply, share, message or retweet your stuff or 1000 followers who do? While your profile definitely looks impressive with a lot of followers, it doesn’t help in the long run if they are the “spammy” kind of followers (Psst! Have you heard millions of people are making $5k+/Mo from home? heres how…) and they don’t interact with you.
Increasing follower count cannot be a standalone marketing objective. It is relevant only if it ties back into your digital objectives of engagement, traffic or conversions.
Instead, work on building a small network of people who are interested in your brand and content you share.
Mistake #3: Not focusing on your subject or audience
Posting content regularly is not going to help your business grow if it isn’t relevant to your audience. The content you share should be of value to your followers.
For example, if your target audience is primarily K-12 educational administrators, then posting content on classroom tips is not really what they are looking for or what they would follow you for. It may be related to your subject but it is not relevant to their needs.
Relevant and timely posts will go a long way to keeping your audience engaged and increasing your followers as well.
Mistake #4: Not knowing where your customers are
You definitely don’t need to open accounts on every social media platform available.
If you are a business looking to connect with other businesses, Facebook may not be the right place for you to be in. But if you are a customised t-shirt business looking to connect with fashion-conscious teenagers and millennials, then how could you miss Instagram?
Do a bit of research to identify the channels where you can find your audience and focus on those channels in your social media strategy.
Mistake #5: Not Measuring Results
Don’t know if you’re achieving anything with your social media? You aren’t alone!
According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, a significant “88% of marketers want to know how to measure their return on investment for social media activities.”
So where does a business owner begin? Start measuring by first going back to your objectives. Were you looking for social media engagement, website traffic or leads? How and what you measure depends entirely on those objectives. Then take a look at some of the tools and methods to easily help you understand how your social media accounts on doing.
Good measurement is not mere data crunching by gaining understanding on what is working (and what’s not) to help you do more of the things that are giving you results.
Mistake #6: Not Including Images
Research says the human brain can process images faster than words. Sharing posts without images have been found to get less views than the ones with images.
So why not include a nice image when you share your posts on social media?
Mistake #7: Inconsistent Posting
You need to be consistent in posting on social media. If finding time everyday is hard for you, use tools like Hootsuite or Buffer to schedule posts for the week in one shot.
While the frequency of posting varies by industry on social media, a good place to start is by researching what experts recommend. You can then increase or decrease this frequency depending on the kind of response you receive.
Remember that being active on your social media channels is essential to help keep your business on your customer’s minds.
Mistake #8: Being clueless about your target audience
Have you been posting interesting content on social media but no one seems interested in talking to you? Looks like you are not reaching the right audience.
Define your target audience and spend time to understand their needs before you reach out to them. Social media is all about people. Hence, make sure you understand who you should be talking to before you start marketing your business.
Reaching the right people can help your business in a tremendous way.
Mistake #9: Irrelevant use of Hashtags
Hashtags are like little surfboards that can help your message catch the right wave. Find out which hashtags are trending and use only those that are closely relevant to your post and brand. You definitely don’t want to use more hashtags than words!
With a little research you can find specific hashtags that can help you target a particular group for more engagement. You can also find opportunities to catch the big wave by using trending hashtags. But ONLY if they relate in a positive way to your brand or post.
Remember hashtags don’t work on all social media platforms.
Mistake #10: Forgetting to proofread before posting
Never forget to check and double-check what you have written before posting. Spelling and grammar mistakes show lack of care, which can easily bring down the credibility of your business.